I'm a design director based in Stockholm, working mainly with brand identities, retail- and packaging design.
Improving your business through design, that's what drives me – whether it's about making your brand more competitive, your packaging design more attractive or making your signage system clearer and more comprehensible. I’m truly passionate about my work and regard every step of the process equally important – from idea to execution.
I have 30 years of experience, working both with national and international clients. After graduating from London College of Printing in 1997, I moved to Stockholm in 1999, first working as
a senior designer at Essen (1999 – 2007), then moving on to be senior art director at Stockholm Design Lab (2007 – 2012). Since 2012 I have been running my own practice working directly with clients as well as collaborating with creative agencies. I have also been lecturing frequently at Berghs School of Communication.
Client experience:
Estrella, Felia Farmacie, Wayne’s Coffee, Hemtex, Hemköp, Tempo, MAX, Hammars Bryggeri, Nordiska Galleriet, Berghs IKEA, Åhléns, Cubus, Swedbank, Himla, Norrlandsoperan, Röstforum, Vattenfall, Catella, Karolinska Institutet, Naturhistoriska riksmuseet